The following is a brief summary of the keynote Danny Tang presented at Mini Conf' 18 in Salt Lake City, March past.
This is 3 of a 3 part series.
This section of his talk dealt with the first level of the top-down model for Branch Transformation called the Distribution Model.
Locations
This part of the distribution model deals with optimizing the best locations for bank branches and ATM’s. This is brought to life only when the Performance Measurement system of the branch is optimized. This refers to how the branch analyzes and measures the performance of their actions. With regard to locations, it involves analyzing the bank’s location and the market behaviours there using a ‘What if?’ analysis method. This goes into great detail and can even include analyzing the effect of moving an ATM from one street corner to the next or opening a new branch in a certain location as opposed to another etc.
THE ELEPHANT IN THE BRANCH!
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